NASCAR and Formula One: Are You Man Enough To Succeed?

“They’re just sitting out there gentlemen, waiting for you to take their money. Are you man enough go and take it?”

“They’re just sitting out there gentlemen, waiting for you to take their money. Are you man enough go and take it?”

One more race at Homestead, Florida will decide who will be the 2015 Sprint Cup Champion. Was it a year to remember or a year to forget? It’s a little of both. Will NASCAR actually do what it takes in 2016 to succeed?

The NASCAR fan base is as polarized regarding the Chase format as Formula One is regarding it’s hybrid powerplants. In modern motorsports the wedges that have been driven between the fans has been to the determent of the sport regardless of what discipline it is.

In NASCAR, what started as a small problem, how to make the sport more interesting, resulted in the Car of Tomorrow debacle right through to the wholesale change of normally aspirated engines in Formula One to bizarre, unmanageable hybrid powerplants.

The world of motorsports has become tantamount to a plane crash: Something goes awry and then the pilots keep pushing buttons until the plane crashes.

2015 is a year to put behind us in both NASCAR and F1. 2016 will be a transitional year for NASCAR in that we will move to low down-force cars that are actually harder to drive from an aero point of view rather than hip-hop style camber being required to make the car turn.

For Formula One, 2017 couldn’t arrive too soon. The outrageous costs associated with these Frankenstein hybrids have damn near driven the sport to the brink. No independents can keep up under the current rules which have to be endured until 2017.

A brilliant driver whose only competition was his teammate, Nico Rosberg. Hamilton want's more.

A brilliant driver whose only competition was his teammate, Nico Rosberg. Hamilton want’s more.

In NASCAR The Gen 6 car proved worthy, but also too good on sticking to the track, so moving towards the low down-force set-up is a great thing. But is it too little too late? We won’t know until 2016 is mid-season and moves along towards 2017. Darlington’s viewership was down 17% over 2014. That’s very bad, very, very bad.

Redemption wont come overnight, it’s easier to keep fans you have than to gain new ones, but that NASCAR’s challenge. One issue in it’s favor, besides the low down-force, is the new influx of younger drivers. Perhaps they and their social skills can bring along a new group of viewers and fans, but I wouldn’t bet my life on it.

So, the NASCAR season will end up this weekend either crowning an outgoing champion in Jeff Gordon, or possibly an upset victory for Martin Truex, Jr. In Formula One Lewis Hamilton has taken his third World Championship in a year so mediocre, except for the USGP, that people will be almost forced to watch another year with nearly the same rules. Only the diehard fans may hang around for the ‘Great Engine Change’ of 2017.

NASCAR? NASCAR had better put on one hell of a show from race one in order to stop the femoral bleeding of viewers. I believe they can, however, but it will take an on-track product that dazzles along with very, very savvy social media to nudge the fans back into place and to grab those who never cared.

2016 will be the year of reckoning for both of these sports but will be married to social media like never before if they expect to keep people interested. The presidential elections are going to dominate social media, particularly Facebook and both of these styles of motorsports had better grab as many of those eyeballs as possible.

The political conversation will be dominated by the very same demographic as the motorsports fans for both NASCAR and Formula One. Who will take advantage of that?

As Alec Baldwin’s character in the infamous film, ‘Glen Gary, Glen Ross’ said: “They’re just sitting out there gentlemen, waiting for you to take their money. Are you man enough go and take it?”

Well Ladies and Gentlemen, are you?

 

 

 

 

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