New Media notes, quotes, and Tweets from the 60th Mobil 1 12 Hours of Sebring

The team of the #2 Audi R18 TDI driven by Allan McNish, Tom Kristensen and Dindo Capello, celebrate their victory, once again, with the team of Timp Bernhard, Romain Dumas, and Loic Duval, who finished in 2nd place in the #3 Audi R18 TDI at the 60th running of the Mobil 1 12 Hours of Sebring! It was a long, hard 12 hour race which was filled with a lot of drama and many wrecks on course. Image Credit: Josh Decker via QuattroWorld

There are many ways people use to try to communicate what they experience when they witness an event like a competition between people using machines of motion. Some write stories, some splice scenes from images captured in stills and video, while others capture observations registered in New Media posted on the internet via blogs, 140 character notes submitted to Twitter which are known as “Tweets”, and emailed PDF’s. The following entry are observations registered in New Media posted on the internet for Saturday’s 60th Anniversary Mobil 1 12 Hours of Sebring.

The captured observations, notes and quotes begin with a little more than five hours left in the 12 hour endurance race and continues to the end.

Allan McNish (#2-P1 Audi R18) posts his 28th ALMS victory, 4th at Sebring. Image Credit: ALMS

5:45 p.m. ET: Huge letdown for the No. 97 Aston Martin Vantage V8 of Darren Turner whose left rear wheel departed the car. Yellow flag for the stranded Aston which was running fourth in GT-Pro.

Olivier Crouzet @crewzyC7
RT @paulcrumlish: Sunset at #sebring12 @sebringraceway #alms #wec pic.twitter.com/32LEFOyQ

ALMS Racing @almsnotes
TIght in #P2. Bouchut and @Level5Racing only 0.633 seconds ahead of Dalziel in the Starworks HPD. #ALMS #Sebring12 #WEC

Muscle Milk Racing @MuscleMilkRace
Lucas gets by JRM for 3rd overall! Still 2 hours and 39 minutes to go! #ALMS #Sebring12

Pat W @toomuchracing
What rotten luck for JRM, Dumbreck/Brabham/Chandhok. :( Suspension failure after running 3rd.

8:51 PM ET

Nick Guzman @DarkKnightC6R
RT @almsnotes: Top six in #GT within 8.469 seconds. Did anyone tell them this is endurance racing? #ALMS #Sebring12 #WEC

9:28 PM ET

Kevin Toy @kevintoy888
Meanwhile, for you #INDYCAR fans, @EJVISO is still leading the PC class. *knocking on wood* #Sebring12 #ALMS

Kenichi Matsuo @stargazer_R
1 hour remains. Next routine pit stop will be final. #sebring #wec #alms

9:30 p.m. ET: One hour to go and the GT battle is heating up. JanMagnussen takes over the class-leading Corvette, but makes two mistakes–the first by putting it in reverse when trying to pull away, then cruising out of the pits and onto the track too slowly, letting the No. 51 AF Corse Ferrari get by.

9:32 p.m. ET: Class leaders:

LMP1: Tom Kristensen
LMP2: Stephane Sarrazin
LMPC: E.J. Viso
GT-Pro: Jorg Mueller
GT-Am: Julien Canal
GTC: Dion von Moltke

OAK Racing Live @OAKRacingLive
The clock ticks past 11 hours here with @olivierpla still in contention for LMP2 victory. +24secs to @starworksmotor. #WEC #ALMS #Sebring12

Muscle Milk Racing @MuscleMilkRace
Less than an hour to go! Simon is always in 3rd overall and Memo continues in 5th. #ALMS #Sebring12

9:41 PM ET

Alianora La Canta @lacanta
#sebring12 #alms #wec Things are quiet in LMP1, but the gap between the top 3 LMP2 cars (#44, #24 and #055) is 26 seconds.

Sport Auto Live @SportAutoLive
Top 3 GTE-Am : P1 Porsche 911 n°88 , P2 Corvette n°50 , P3 Corvette n°70. #WEC #ALMS #Sebring12

Alianora La Canta @lacantaMuscle Milk Racing @MuscleMilkRace
RT @almsnotes: Late-race trouble for @MuscleMilkRace! Reports of fueling rig problems. #ALMS #WEC #Sebring12
#sebring12 #alms #wec The #3 Audi (Bernhard P2) has pitted with, at a minimum, severe light bank damage.

Tony DiZinno @tonydizinno
That’s least of 6 car concerns. 016 Dyson now 1L away from being on same lap, 2L from overtaking. #DejaVuAllOverAgain #ALMS #Sebring12

Nathan Grundle @NathanGrundle
RT @almsnotes: Top six in #GT within 8.469 seconds. Did anyone tell them this is endurance racing? #ALMS #Sebring12 #WEC

10:05 PM ET

Jack Payne @jack4cap
#alms Joey hand retakes GT lead.

Laura Pritchard @LJ_Pritchard
Endurance racing. The proverbial it’s not over until the fat lady sings. @radiolemans @specutainment #WEC #sebring12hrs #alms

Mathilde berger @MatbergerBerger
RT @OAKRacingLive: @olivierpla’s pitstop has dropped him behind the @Level5Racing HPD. Time to shine Olivier. #WEC #ALMS #Sebring12

ROBERT LACAMBRA @robertlacambra
12 HRS OF SEBRING – 26 Minutes to go – Class Leaders #ALMS twitpic.com/8xs79m

Vukie @Vukie
RT @almsnotes: There is just 0.18 seconds between @JoeyHandRacing and Olivier Beretta with 21 minutes left. #ALMS #Sebring12 #WEC

Sport Auto Live @SportAutoLive
Top 5 LMP1 : P1 Audi R18 n°2 , P2 Audi R18 n°3 , P3 Pescarolo n°16 , P4 Lola Mazda n°016 , P5 HPD ARX n°21. #WEC #ALMS #Sebring12

OAK Racing Live @OAKRacingLive
Less than 15mins left here and LMP2 looks all-but settled, unless fuel plays a part of course. #WEC #ALMS #Sebring12

10:19 p.m. ET: Olivier Beretta out-brakes himself trying to pass Joey Hand for the GT-Pro lead. These two are providing the best fight on the track.

Michelin Alley @MichelinAlley
About 10 mins to go. Looks like Jan will be fighting it out for third place at #Sebring12. #alms #wec

Michelin Alley @MichelinAlley
5 mins to go: Audi No.2 leads. Starworks HPD leads P2, @JoeyHandRacing leads GT and @COREautosport’s No.06 leads PC. #Sebring12 #wec #ALMS

James Bogue @unitmotorsports
2 mins to go. Olivier Beretta slices past @JoeyHandRacing to grab GT lead. Last lap now. #alms #wec

Sunset at Sebring - The #56 BMW was consistently fast. Image Credit: James Fish | The Epoch Times

Bernard T. Bolt Esq @bernietb
Allan McNish exits the last corner and wins the Sebring 12 hour. #WEC #Sebring12 #ALMS

Michelin Alley @MichelinAlley
Hand back past but then pushed off. Beretta leads again in GT. #wec #ALMS

Kev @KevD9
Beretta prevails. What racing for the GT lead right at the end of a 12 hour race. Another great one. #ALMS #Sebring12 #WEC

Marcel ten Caat @dsceuroeditor
BMW wins Sebring, Corvette second, Beretta third. #Sebring12 #ALMS #WEC

Kevin Toy @kevintoy888
What a GT/GTE-Pro finish! gonna need a video replay. BMW 56 wins, followed by Corvette 4 and Ferrari 71. #Sebring12 #WEC #ALMS

Kenichi Matsuo @stargazer_R
Checkered flag! Cong Audi, Sarrazin, Pescarolo, and BMW #sebring #wec #alms

Matt Eagan @mattheweagan
@JoeyHandRacing is an animal!!! Get that position back! Big win – what a finish. #Sebring12 #ALMS #WEC

corey burbick @coreyburbick
class is in ALMS always goes down to the wire even after 12 hours of racing #12hoursofsebring #ALMS #marchmadness

l’endurance magazine @lendurancelive
RT @bernietb: Man. This endurance racing shit is SO BORING, eh? #WEC #Sebring12 #ALMS

Indy Racing Review @INDYracereview
Congratulations @COREautosport @EJVISO for winning the @almsnotes PC Class 60th Anniversary @sebringraceway 12 Hours #wec #alms #indycar2012

Andy Lally @AndyLally
Thank you.RT @ericpwilson Amazing result for No. 044 @FlyingLizard_MS with @AndyLally making a last-lap pass for P6 in #ALMS GT. #Sebring12

Helio Castroneves @h3lio
@EJVISO : buenissimo hombre te felicito!! Well done!

Marshall Pruett @marshallpruett
Also awesome for former open-wheel standout Jonathan Summerton, who won GT with @JoeyHandRacing and @RLLracing on his team and race debut.crazy how competive the GT

Graham Rahal @GrahamRahal
What a job by @RLLracing and @JoeyHandRacing to hang on to win. Ass of the year is Olivier Beretta who tried to take him out after 12 hrs!

Eric P. Wilson @ericpwilson
Replay showed Joey Hand didn’t know what he was taking about, was hit by No. 51 while No. 71 spun behind avoiding Hand #ALMS #Sebring12

Michael Friedman @mfriedman_63
Long Beach ALMS race will be live, on ESPN3, and ESPN2 TV it appears, in 4 weeks from today. #ALMS

Image Credit: ROBERT LACAMBRA via TweetDeck

At 10:31 pm (12h 0m running), Checkered Flag

Unofficial Top three in class:

(1) #2-P1 Capello/Kristensen/McNish (Audi R18) 325 laps
(2) #3-P1 Bernhard/Dumas/ Duval (Audi R18) 321 laps (-4 Laps)
(6) #16-P1 Collard/Boullion/ Jousse (Pescarolo Judd) 318 laps (-7 Laps)

(3) #44-P2 Potolicchio/Dalziel/ Sarrazin (HPD ARX-03b Honda) 319 laps
(4) #055-P2 Tucker/C.Bouchut/Barbosa (HPD ARX-03b) 319 laps (32.274-)
(5) #24-P2 Nicolet/Lahaye/ Pla (Morgan/Judd) 318 laps (-1 Laps)

(12) #06-PC Popow/Viso/Friselle (Oreca FLM09) 312 laps
(13) #52-PC Leitzinger/Dobson/ Junco (Oreca FLM09) 311 laps (-1 Laps)
(15) #05-PC Bennett/Braun/ Lux (Oreca FLM09) 310 laps (-2 Laps)

(18) #56-GT Hand/Summerton/Mueller (BMW E92 M3) 307 laps
(19) #03-GT Magnussen/Garcia/ Taylor (Corvette C6-ZR1) 307 laps (6.370-)
(20) #71-GT Bertolini/Cioci/ Beretta (Ferrari F458 Italia) 307 laps (8.110-)

(29) #88-GTE-AM Ried/Roda/ Ruberti (Porsche 911 RSR 997) 298 laps
(31) #70-GTE-AM Bourret/Gibon/ Belloc (Corvette C6-ZR1) 297 laps (-1 Laps)
(39) #50-GTE-AM Bornhauser/Canal/ Lamy (Corvette C6-ZR1) 288 laps (-10 Laps)

(33) #023-GTC Sweedler/Bell/ von Moltke (Porsche 911 GT3 Cup) 292 laps
(35) #022-GTC MacNeil/Keen/ Dumoulin (Porsche 911 GT3 Cup) 291 laps (-1 Laps)
(37) #34-GTC LeSaffre/Faulkner/ Bleekemolen (Porsche 911 GT3 Cup) 290 laps (-2 Laps)

Performance Hallmarks:

Allan McNish (#2-P1 Audi R18) posts his 28th ALMS victory, 4th at Sebring.

Tom Kristensen (#2-P1 Audi R18) posts his 13th ALMS victory, 7th at Sebring.

Dindo Capello (#2-P1 Audi R18) posts his 36th ALMS victory, 6th at Sebring

Alex Papow (#06-PC Oreca FLM09) first ALMS victory

E.J. Viso (#06-PC Oreca FLM09) first ALMS victory

Burt Frisselle (#06-PC Oreca FLM09) second ALMS victory, first at Sebring

Stephane Sarrazin (#44-P2 HPD ARX-03b Honda) seventh ALMS victory, first at Sebring

Vicente Potolicchio (#44-P2 HPD ARX-03b Honda) first ALMS victory

Ryan Dalziel (#44-P2 HPD ARX-03b Honda) first ALMS victory

Joey Hand (#56-GT BMW E92 M3) sixth ALMS victory, second at Sebring

Dirk Mueller (#56-GT BMW E92 M3) seventeenth ALMS victory, third at Sebring

Jonathon Summerton (#56-GT BMW E92 M3) first ALMS victory

Paolo Ruberti (#88-GTE-AM Porsche 911 RSR 997) records his first ALMS win

Christian Ried (#88-GTE-AM Porsche 911 RSR 997) records his first ALMS win

Gianluca Roda (#88-GTE-AM Porsche 911 RSR 997) records his first ALMS win

Townsend Bell (#023-GTC Porsche 911 GT3 Cup) first ALMS win

Dion von Moltke (#023-GTC Porsche 911 GT3 Cup) second ALMS win, first at Sebring

Bill Sweedler (#023-GTC Porsche 911 GT3 Cup) first ALMS win

Selected Driver Quotes:

(1) #2-P1 Capello/Kristensen/McNish (Audi R18) 325 laps

Allan McNish (#2-P1 Audi R18) “We’ve been racing this car for nearly a year, the first time here at Sebring. It adapted very, very well. The car is built for LE Mans, but the rigors here are what makes this track and the race so difficult for the engineers and the drivers. The R18 goes to its retirement after a victory. Sounds like a good way to send it off after 2011. We are looking now at the next race in the World Endurance Championship. We had a great run from start to finish. The work starts here. [during the last stint] I had Howden in my head the last time. All the attack situations. I heard some noises at the beginning of the race, which was more scary than at the end. But we have a very good history of finishing races at Audi. We know going in that we have a chance at victory. As drivers, we can be thankful for that, because there have been times in our careers where that wasn’t the case. [about the closed cockpit car] “The closed car doesn’t have the vision as an open car, the regs are in such a way and with the big tire we use, it takes the down force loads we require. The closed car is apparent it is more efficient. The advantage is the speed in the straights, especially with the small restrictors. It’s difficult to describe what it’s like, we’ve done a lot of testing so we’re used to it. But this race with 60-some cars, and the speed differentials was a great test again for us. We had to be very precise in traffic to make sure we made decisive maneuvers but not take excess risk.”

(3) #44-P2 Potolicchio/Dalziel/Sarrazin (HPD ARX-03b Honda) 319 laps

Ryan Dalziel (#44-P2 HPD ARX-03b Honda) “Its huge, Enzo and I have been with Starworks for a few years. We built a car in 9 days for 24 hours at Daytona and put it on the pole. You work with people who have perfected their craft after years and years. Our experience is very different, but a huge reward for guys who have not slept all week. They didn’t sleep at all last night. IT was a great start to what will be my most exciting season to date. I cant wait to get to the next race.

(12) #06-PC Popow/Viso/Friselle (Oreca FLM09) 312 laps

Alex Papow (#06-PC Oreca FLM09) “It was amazing to be here and we set a deal with Core Auto Sports 10 days ago. Just last Wednesday before coming to the track on Sunday and were told we think we have a chance for the championship. And it is here, we did it. We got first place. The team did a professional job and we just drove and made first place. It is incredible. It was my first time in the car and at Sebring. It is going to be good.

E.J. Viso (#06-PC Oreca FLM09) “For me it has been a very exciting week, he [Alex Popow] has been my best friend for so many years. He called me and said do you want to do this race. I know this track because of the IndyCar testing at the south circuit. But to learn a new track is always fun. But the program CORE Autosport has is a fantastic crew. It was a fantastic race.”

(18) #56-GT Hand/Summerton/Mueller (BMW E92 M3) 307 laps

Joey Hand (#56-GT BMW E92 M3) “It was basically the last 2 hours and 45 minutes that was the crazy train I was on. We talked about this, what do we have for this race, we knew we didn’t have the ultimate lap. We knew we had the smartest guys, starting with Bobby Rahal, then BMW, Dunlop, a lot of great people. We had 4 or 5 issues that could have taken us laps down. But we pitted on the right laps, in the right place. Coming down the last laps, we stinted 1 and a half or 1 and 3/4 and we just took fuel at the end. I was a little surprised. Then Berretta got around me, then I got back around him again. We got sideways again, the next thing I was around him. I can’t be here all year, I can help all I can. Summerton did an excellent job, he really impressed me. He didn’t make any mistakes. In a car to car competition, you have no chance making the move Beretta tried, it worked out for me, mainly because I was expecting it. When I was spinning, I kept it straight, but I knew he had a right front flat, so I knew if I could get up to him and get him jammed, it would be easy to get around.”

(29) #88-GTE-AM Ried/Roda/Ruberti (Porsche 911 RSR 997) 298 laps

Paolo Ruberti (#88-GTE-AM Porsche 911 RSR 997) “We are really happy to win the first FIA WEC and the 12 hours of Sebring. It’s like a dream. The car was perfect, we had a bit of trouble in the last hour. I did the last stint without the power steering. I kept the car on good pace with a good results. The Ferrari is a little faster than us, but we were in fact in the best position. In this place we need to now finish all the races for a good results.

(33) #023-GTC Sweedler/Bell/von Moltke (Porsche 911 GT3 Cup) 292 laps

Dion von Moltke (#023-GTC Porsche 911 GT3 Cup) “What a crazy race. A great one-two finish for Alex Job and the team. Thanks to Battery Tender, William Rast and PR Newswire for all of their support. Bill and Townsend did an amazing job all day. I had a scare with two hours to go when I got hit in Turn 17. I had to push the last two hours and was able to get a gap, make the last stop and bring it home for the win. The car ran flawless all day. The crew put a great car under us, and we delivered.”

ALMS Racing @almsnotes
Don’t miss #Sebring12 on ABC starting at noon ET and 3 p.m. PT today – Sunday. Don’t miss a classic! #ALMS #WEC @sebringraceway

… notes from The EDJE

** Article first published as New Media Notes, Quotes, And Tweets From The 60th Mobil 1 12 Hours Of Sebring on Technorati **

IZOD IndyCar Series Sets A Social Media #hashtag Agenda

This photo is evidence of a fan led social media involvement through Twitter. The photo was posted at IZOD IndyCar Series blog pages on May 5, 2010 and urged fans traveling to Barber Motorsports Park in Alabama to log in to, and follow tweets on Twitter through the account set up presumably by the cable media outlet (VERSUS) carrying the race that weekend. Image Credit: IZOD IndyCar Series Admin (2010)

Here in 2012, this will not be your father’s IndyCar … or CART/ChampCar for that matter.

Last year (2011) was the last year for a bunch of IndyCar-ism’s, not the least of which was the continued running of a tired and old formula that utilized an old Dallara chassis that was optimized to work well on ovals and adapted for use (with many engineering and driver complaints) on road and street courses with all teams using the same naturally aspirated engine from Honda. The first year of the new DW12 Dallara chassis has a frame that has been designed to be more balanced for use on road and street courses and the teams will run turbo-charged engines manufactured from three manufacturers of Honda, Chevy, and Lotus.

One of the strongest changes, however, concerns itself with the communications medium of New Media and the sub-set known as Social Media. To illustrate the change of visibility and understanding from the top when, during the announcement that F1 standout driver Rubens Barrichello was joining KV Racing Technology’s three car team for the 2012 season, IZOD IndyCar Series CEO Randy Bernard went to one of Barrichello’s test sessions to meet the Brazilian. He said last Thursday it was an exciting day for the series ”and a positive step to start” the year.

“There’s not a person in the world who knows racing that wouldn’t tell you that Rubens Barrichello is one of the greatest drivers of all time,” the series CEO said in a statement. “That will create great competition and expands our international platform.”

What Randy Bernard was alluding to was that Barrichello brings with him an ardent and strong New Media fan base … his 1.47 million followers on Twitter is one million more than Kanaan’s … who leads all IndyCar Series drivers with 448,000 Twitter followers.

So basically, as was written in the article titled “Brazilian Changing Of The Guard, Barrichello In As Meira Leaves IndyCar“, what we will expect to be hearing from the PA speakers in the stands, at every 2012 IZOD IndyCar Series venue during the season is – “Ladies and Gentlemen … start your ‘Tweets’!”

The IZOD IndyCar Series has set an agenda to utilize the Social Media platform of Twitter that allows fans to communicate to one another in 140 character (or less) messages known as “Tweets”. If one were to use their smartphone, iPad, tablet, or laptop to post the messages, and wanted to follow what others who were following the comments and on-track action of a particular race, all one would need to do is employ the search method of locating messages through the use of a “HASHTAG”. A HASHTAG takes the form of an indexing tool utilized in real-time to send messages and look at messages on Twitter … it opens the door to the discussion room of that IZOD IndyCar Series race so socially, we all can participate in the process.

Mario Andretti, always in command, three generations of Andretti get a kick out of Tweet'n on Twitter. Image Credit: More Front Wing

This excerpted and edited from Pressdog –

IndyCar Sees More Twitter Integration, Hashtags, Driver Engagement in 2012

Pressdog – March 05, 2012

IndyCar fans can expect Twitter handles on race broadcasts, much stronger at-the-track Twitter presence and a set of event-specific hashtags in the 2012 race season.

The series is also trying to provide teams with resources and expertise required to engage fans through expanding social media avenues including Twitter.
—-
Kate Guerra (@kateguerra4), public relations coordinator and manager of social media for IndyCar (@IndyCar), said last week NASCAR (@NASCAR) may have made a big social media splash in Daytona, but IndyCar also recognizes the value of social media like Twitter to engage fans and has been building its Twitter efforts since late last season.

Guerra said last fall IndyCar CEO Randy Bernard (@RBINDYCAR) and COO Mark Koretzky “said to me we want you take over our social media and we really want you to just go for it. We want you to do anything you can to help us out. We want you to reach out to everybody in our atmosphere — teams, drivers, sponsors, tracks, local social media influencers and more. We set goals where we want to be every month.”
—-
IndyCar has four primary social media thrusts planned for 2012.

First, more integration of Twitter handles into race broadcast. Guerra said after she saw how SPEED integrated Twitter handles into graphics during the Rolex 24, she met with producers for ABC and NBC Sports who were very willing to do something similar on all IndyCar broadcasts.

Second, Guerra hopes to create “hashtag communities” for each race.
—-
For example, leading up to and during the IndyCar race at St. Petersburg, tweets that include the event hashtag — #gpstpete – will be collected under that tag. By clicking on the hashtag in your Twitter stream, you’ll go to a listing of all tweets that contain that hashtag.

“They really create a sense of sense of community,” said Guerra. “People who click on a hashtag see everything anyone is sharing on it and at the same time see who is

sharing their opinions. It’s really a great place for IndyCar fans to interact with each other about whatever certain event we have going on. Hashtags were something that were asked for and demand by our fans. They are out there now and have been shared with our teams and drivers and tracks. It’s almost like creating a forum, but it’s on Twitter which is such a user-friendly medium.”

Third, IndyCar and Guerra continue to offer help and guidance to teams and drivers who want to up their game on Twitter. In that regard, Bernard invited Omid Ashtari from Twitter to speak to teams and drivers during the State of IndyCar meetings last month.

Guerra said Ashtari’s talk stirred many inquires of her from teams looking to increase the effectiveness of their use of Twitter. Guerra expects Ashtari to be involved in talks with IndyCar’s television partners on ways to best optimize the use of Twitter during broadcasts.
—-
Teams and drivers are also starting to incorporate their Twitter handles into their uniforms, car paint schemes and more. Examples include the Sarah Fisher Hartman Racing hauler that features a HUGE “@SFRHindy” on the side to EJViso (@EJViso) doing things to rapidly increase his Twitter followers.

Fourth, IndyCar is trying to increase its at-the-track Twitter presence. “I feel like the second people step onto a track they should be absolutely surrounded by everything social media,” said Guerra. “Whether in our fan village or at autograph sessions when there are massive lines and people playing on their phones. All the name plates we have and use for autograph sessions will have the driver’s twitter handle right underneath the name. It’s little things like that that people tend to underestimate that I feel like could make a huge difference.”
—-
The newness of IndyCar this season also gives drivers an opening to reintroduce themselves to fans. “It’s almost a new sport,” she said. “There’s so much new — with the car, with the engines, with some new drivers — they may want to rebrand themselves and really make this a reintroduction to the sport this season. Nobody has said that specifically, but I really feel they really want to grow and help us grow.”
—-
Race car drivers’ nature may also help fuel Twitter growth. A driver who has half the followers of another may feel the need to pick up the pace. “As you well know, drivers are a very competitive breed,” Guerra said. “So, yeah, it’s even a little bit of that I feel. I haven’t heard any Oh, man, let’s see who can get to 50,000 followers first,’ but maybe it’s something I could push needle on.”

Guerra said she and others are determined that IndyCar will also ride the wave of Twitter s well. “It’s definitely something I am working very hard on,” she said, “something that is very important to me. It has always been a dream of mine ever since I realized I wanted to work in sports that I handle a league’s social media.”
[Reference Here]

Over the last three years or so (2009), we at The EDJE pioneered posting race action blogs that featured selected comment and reaction “Tweets” with posts labeled “Tweet-By-Tweet”. Using Twitter, Facebook, twitpic, Pinterest, YouTube, and any other New Media communications platforms that allow people to have free access to words, photos and action in realtime, of events as they happen, can only expand ones interest and fanbase knowledge with the result of a stronger experience and racing series.

People experienced in using Twitter have expanded their access to message input through the use of “TweetDeck” which allows the user to set up and follow several #hashtag streams … check it out on Chrome (download application) and a laptop.

2012 IndyCar Series Official Race Event Hashtags (16 races) = #name

RACE  ***  (TWITTER ACCOUNT – @name)  ***  = #hastag

1.) Honda Grand Prix of St. Petersburg (@GPSTPETE) = #gpstpete

2.) Honda Indy Grand Prix of AL (@BarberMotorPark) = #higpa

3.) 38th Annual Toyota Grand Prix of Long Beach (@ToyotaGPLB) = #tgplb

4.) Sao Paulo Indy 300 (@IndyemSaoPaulo) = #saopauloindy

5.) Indianapolis 500 (@IMS) #indy500

6.) Chevrolet Detroit Belle Isle Grand Prix (@DetroitGP) = #detroitgp

7.) Firestone 550K (@TXMotorSpeedway) = #texas550

8.) Milwaukee Indy Fest (@MKE_IndyFest) = #indyfest

9.) Iowa Corn Indy 250 (@IowaSpeedway) = #iowa250

10.) Honda Indy Toronto (@HondaIndy) = #hondaindy

11.) Edmonton Indy (@edmontonindy) = #edmontonindy

12.) Honda Indy 200 at Mid-Ohio (@followmidohio) = #midohio

13.) Streets of Qingdao, China = #Indychina

14.) Indy Grand Prix of Sonoma (@InfineonRaceway) = #igps

15.) Baltimore Grand Prix (@BaltimoreGP) = #bgp2012

16.) Auto Club Speedway (@ACSupdates) TBD – Suggestion = #fontana

Again, what we will expect to be hearing from the PA speakers in the stands, at every 2012 IZOD IndyCar Series race venue during the season is – “Ladies and Gentlemen … start your ‘Tweets’!”

Happy tweeting.

… notes from The EDJE

** Article first published as IZOD IndyCar Series Sets A Social Media #hashtag Agenda on Technorati **

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