Mazda Burnishes New Mazda6 Clean-Diesel Reputation

Mazda announces its participation in the 2013 Grand Am racing series in front of the media crowd gathered at the LA Auto Show during Press Days. Image Credit: Edmund Jenks (2012)

Mazda Burnishes New Mazda6 Clean-Diesel Reputation

Mazda North American Operations, in a move to further enhance its reputation as a company that builds cars that are fun to drive, announced that the new, redesigned Mazda6, Mazda’s flagship mid-sized car, will be entered into the Grand Am series running on Mazda’s SKYACTIV technology clean-diesel.

The 2014 Mazda6 will make its motorsports debut at the Rolex 24 endurance race on January 26-27, 2013 in Daytona Beach, Fla. The Mazda6 racecar will be powered by a Mazda SKYACTIV-D Clean Diesel engine (video) and is being developed to compete in the new GRAND-AM GX class.

This announced entrant marks the first time a diesel-powered vehicle of any type will have ever raced at the Rolex 24. Mazda will be seeking their 24th class win in the American endurance classic, having most recently won in 2008 and 2010.

John Doonan, Motorsports Director, Mazda North American Operations noted that:

“We have been eager to announce this car for months, but had to wait until the production car was revealed. The SpeedSource engineering team, working with the Mazda engineers, have been flat out for months on engine development. We’re happy to report that the engine is meeting the performance targets for both power and endurance. That means 400+ hp for over 50 hours, with an engine that includes a very long list of production Mazda parts. This is not a pure race engine; it is a production block SKYACTIV-D. We’re excited about having our newest engine powering our newest car.”

A few of the Mazda Young Guns 2013 – Kenton Koch, Elliott Skeer, Gustavo Menezes, Joey Jordan, at LA Auto Show. Image Credit: Edmund Jenks (2012)

The Mazda6 was one of the first models declared eligible for the GX class, along with Lotus Evora GX and Porsche Cayman. The class will help nurture emerging technologies such as alternative fuels.

When one first sees the redesigned Mazda6, one is struck at the overall upgrade to the styling, primarily with the front end grille and rear tail light configuration. The front impresses the eye with a look similar to a blending of a Mercedes and a Volvo (not bad styling company), with the rear leaving one with the feel of a high-end Lexus without the ridging jut of the tail-light … the Mazda6 being smoothed and rounded, say sophisticated.

Strongly influenced by the TAKERI Concept, the Mazda6 makes no excuses for its style, safety and spunk – qualities usually absent in a mid-size sedan. Image Credit: Edmund Jenks (2012)

The GX racing version of the Mazda6 is being developed by SpeedSource and Mazda engineers. The challenge expects to have two factory entries ready to compete at Daytona.

GX will join the Daytona Prototype and GT classes in events sanctioned by Grand-Am Road Racing in 2013, the last year before Grand-Am and the American Le Mans Series merge in a single organization that has yet to be named.

Models eligible for GX besides the Mazda6, Evora and Cayman include the Audi TT, BMW 1 Series, Chevrolet Cruze, Ford Focus sedan, Hyundai Genesis, Subaru BRZ, Scion FR-S, Nissan 370Z or Altima, and Volkswagen Eos.

The KODO “Soul of Motion” design language commands and creates every facet of the vehicle’s handsome sheet metal, from its alluringly swept elongated hood and cab-forward proportions to the chiseled steel shaping its frame, the Mazda6 suggests power and elegance before the gas pedal is even floored to go. Image Credit: Edmund Jenks (2012)

In making its North American debut at the Los Angeles Auto Show, the highly-anticipated mid-size sedan will go on sale in January 2013 and be equipped first with a SKYACTIV-G 2.5-liter gasoline engine.  The SKYACTIV-D-equipped version will follow suit during the second half of the year, making Mazda the first Asian manufacturer to offer a modern-technology clean-diesel engine in a non-commercial vehicle. The 2014 Mazda6 also will be the first production vehicle to feature Mazda’s capacitor-based brake energy regeneration system called i-ELOOP.

… notes from The EDJE

 

** Article first published as Mazda Burnishes New Mazda6 Clean-Diesel Reputation on Technorati **

Lotus Makes Announcement At LA Auto Show For The 2012 IZOD IndyCar Season

Lotus Cars booth art at the LA Auto Show where a new competitive partnership between Lotus and three teams for the 2012 IZOD IndyCar season was announced. Image Credit: Edmund Jenks (2011)

Lotus Makes Announcement At LA Auto Show For The 2012 IZOD IndyCar Season

Just one short year after Lotus Motorsport announced its agreement with KV Racing Technology to supply engines and livery for the 2012 season, Lotus was back at the LA Auto Show Press days to announce a change in their team selection(s) for the 2012 season.

The deal involves three teams for the engine, not just one, and may power as many as four (currently committed) to six cars during the season, including the Indy 500, depending on how many drivers are picked up by the three teams – Dreyer & Reinbold Racing, Bryan Herta Autosport and HVM Racing.

Owners of the teams who have signed on to the Lotus Motorsport engine partnership for the IZOD IndyCar Series 2012 season. From L to R – Robbie Buhl, and Dennis Reinbold of DRR, Keith Wiggins of HVM, and Bryan Herta of BHA. Image Credit: Edmund Jenks (2011)

In making agreements with these three teams, Lotus Motorsport shows it is making a commitment to the IZOD IndyCar Series competition that other engine manufacturers have not made to the the opportunity to showcase their mark created by the new approach that Randy Bernard has made possible since the unification of open wheel racing based in North America. Lotus will be joining Chevrolet and Honda as the IZOD IndyCar engine manufacturers to compete in 2012.

Group Lotus Director of Motorsport Operations, Miodrag Kotur said: “At the LA show last year, we announced that we will be an engine supplier to IndyCar and exactly 12 months on, we are here with an all new Lotus engine and three teams, ready to go. The numbers that the engine is already achieving in our dyno testing are extremely encouraging so our hard work is well and truly paying off.”

Group Lotus Director of Motorsport Operations, Miodrag Kotur. Image Credit: Edmund Jenks (2011)

“These partnerships with Bryan Herta Autosport, Dreyer and Reinbold Racing, and HVM Racing mean a great deal to Lotus Motorsport and mark the start of a new chapter for Lotus in the IZOD IndyCar Series. We’re thrilled that these already successful and illustrious teams have chosen Lotus, as we believe that our capabilities as a partner will pay dividends for them in the future. These three teams have immediately become part of the Lotus legend and have joined us in our journey as one of the most innovative and successful sports and racing car brands in the world.”

It is understood through comments made at the LA Auto Show announcement that Dreyer & Reinbold Racing will be responsible for a majority amount of on-track testing and off-track research and development activities. DRR is planning to run two cars full time in 2012 with an additional planned entry for the Indianapolis 500 showcase event.

Dennis Reinblod (center) and Robbie Buhl share a moment with Kieth Wiggins during the Lotus partnership announcement at the LA Auto Show on Thursday, November 17, 2011. Image Credit: Edmund Jenks (2011)

“To enter into a partnership with Lotus as a factory partner team is a huge step for Dreyer & Reinbold Racing,” said Dennis Reinbold, DRR co-owner with Robbie Buhl. “In working closely with the team at Lotus over the past few months, we have had unique access and awareness of their strong commitment to the IndyCar Series and the Indianapolis 500. Many of our collective efforts are already underway and we could not be more enthusiastic about this offseason’s testing and development program.”

Bryan Herta Autosport (BHA) won the 100th anniversary Indy 500 on May 29 with Dan Wheldon, who was fatally injured in a multiple-car crash on lap 11 in the final race of the 2011 season held at Las Vegas Motor Speedway on Oct. 16.

Bryan Herta did not have far to drive to attend this announcement since he lives in Southern California. Here Bryan (right side of photo) talks with the rest of his IZOD IndyCar “Loti”, as in plural, mates (L to R) – IndyCar President Randy Bernard, DDR’s Robbie Buhl, HVM’s Kieth Wiggins, DDR’s Dennis Reinblod, and of course Bryan Herta. Image Credit: Edmund Jenks (2011)

BHA, which served as the official test team for the Dallara DW12 chassis, is expecting to turn their first laps with Lotus power in January. BHA plans to be a full-time entrant in the series in 2012 for the first year. It will announce a driver and sponsorship in the coming weeks.

“Obviously, this is an incredibly exciting step for us,” said Herta. “Our goal all along has been to build our foundation to eventually compete as a full-time entrant in the series. To partner with Lotus, which has such a rich history and tradition in racing including at the Indianapolis Motor Speedway, is just tremendous. All of us are looking forward to working closely with Lotus to support their efforts.”

As far as which team would sport the livery of Lotus Motorsport green and yellow as KV Racing Technology did last year with its three cars driven by Tony Kanaan, Takuma Sato, and EJ Viso? … after asking the owners of the three teams in the Lotus booth at the LA Auto Show, Keith Wiggins of HVM gave a nod and a smile in the affirmative (after all, he only lived just a few miles away from the Lotus facility headquartered in England).

Kieth Wiggins, Owner of HVM Racing on the announcement of entering into an agreement to race with Lotus engines. Image Credit: Edmund Jenks (2011)

“Despite the choices, once it was apparent that Lotus would produce an engine it was a clear decision for us to run with them,” said HVM Racing owner Keith Wiggins, whose team fielded Simona de Silvestro during the 2011 season in the No. 78 Dallara/Honda. “I have great respect, confidence and enthusiasm in the product they will produce. I have good historical knowledge of the companies involved and their abilities. Being the first team to commit reflects this and being an integral part of the Lotus development process is important to the re-establishment of HVM as a leading team, this time in the IZOD IndyCar Series.”

The Lotus V-6 has been designed and is undergoing testing at Engine Development Ltd. in the United Kingdom, a company owned by longtime IndyCar engine-builder John Judd. The engine is expected to make its on-track debut, mounted in a DRR Dallara DW12, in early January.

… notes from The EDJE

 

<Article first published as Lotus Makes Announcement At LA Auto Show For The 2012 IZOD IndyCar Season at Technorati>

LA Auto Show Keynote Places Mazda’s Yamanouchi In Spotlight

Mazda CEO Takashi Yamanouchi kicks off the L.A. Auto Show and answers questions from the gathered press with translator at his side. Image Credit: Edmund Jenks (2011)

LA Auto Show Keynote Places Mazda’s Yamanouchi In Spotlight

Mazda CEO Takashi Yamanouchi kicks off the L.A. Auto Show with an overview of the current state of the automotive industry, including lessons learned after the Japanese earthquake and tsunami, as well as the recent Thai floods. Additionally, Yamanouchi will discussed the theme of the show, “Fuel Efficiency Comes Standard.”

He was introduced by Mitch Bainwol, the new President of Auto Alliance, who is attending his first auto show after spending many years associated with the Grammys.

Tahashi, at 67 years old, has spent 44 years in the auto industry and became a corporate officer in his 50′s.

After introducing himself, he reviewed the recovery process from the Tsunami and floods in Thailand. He stated that he learned,”Remarkable things can be accomplished when people work together.”

Full production was able to resume in three months as opposed to the six to nine months predicted by observers. This was achieved by looking at supply chain strength through a global outlook.

This morning Mazda will introduce the new CX 5 and this car exemplifies the theme of the show … “Fuel Efficiency Comes Standard.”

The MX 5 has become the largest selling mark and Zoom-Zoom the most recognizable trade mark phrase in the automobile industry according to the Guinness Book of World Records.

Zoom-Zoom is not just a selling phrase but embodies the passion to bring fun driving automobiles to the consuming public. Of the 28 brands on the market, Consumer Reports places Mazda as #4 for quality and design among all marks.

SKYACTIV technology will bring an overall fuel economy by 30% by 2008 and with the new designs planned to be introduced, by 2015 Mazda expects to improve another 30%. Lightweight materials and slippery body design has helped, but the SKYACTIV engine, transmission and body/chassis design technology contributes by providing good acceleration along with fuel efficiency. For example, the 1.2 L engine (Mazda 2) delivers 0-60 in just under 9 seconds.

SKYACTIV manufacturing concepts allow Mazda to produce gas and diesel engines in the same plant.

The new 2.0 L introduced in the Mazda 3 SKYACTIV in 2012 delivers 40 mpg fuel efficiency.

Mazda will continue to build on 3 million vehicles per year to deliver value to the people and customers who invest in Mazda’s future. Most cars sold will still be those that use standard gasoline.

… notes from The EDJE

 

<Article first seen as LA Auto Show Keynote Places Mazda’s Yamanouchi In Spotlight at Technorati>

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